Keen to find young talent and support the growth of future mountain-biking champions, Kona and Nissan have joined-up together to sponsor the Grassroots Program, a dealer-supported program to promote local up-and-coming racers with gear, tech and supplies.
This program will provide them with access to the latest racing bikes, race day and casual team kit plus race support at selected events as team members compete in cross-country, road, 4-cross, freeride or dirt jump events.
Grassroots team members will be identified, recruited and managed by each area's
local Kona dealer. Kona and Nissan will provide each Grassroots rider with a bunch
of promo items to make them stand out from the pack. Each promotion piece will
have room for the participating shop to put their logo as well as any additional
sponsors the Grassroots members have.
Here you can check out Grassroots riders online profiles, their race reports, pictures and videos of their performances and achievements from each event they compete in.
The Kona/Nissan Grassroots program is currently available in the UK, France,
Germany, Austria, Poland, Italy, Netherlands, Belgium, Finland, Sweden, Norway,
Denmark, Switzerland, Spain, Ireland & South Africa.
Keep your eyes peeled for the Kona Grassroots riders at an event near you and if
you feel you’re up for the challenge and want to join us ask your local Kona dealer.
